We know that cutting back on packaging waste is really important to our customers. It’s important to us too - that’s why we have a team dedicated to it at Gousto. In 2020, we achieved our target for reducing plastic in our boxes by 50%. In 2021, we’ve become an associate member of The UK Plastics Pact.
The Pact is focused on making all of Gousto's own label (or plain) packaging either recyclable, reusable or compostable and also ensuring 30% recycled content on average across our range by 2025.
This is quite a challenge - plastic is one of the best technologies currently around to ensure food quality and safety, and prevent food waste. But it’s a challenge we’re keen to take on, so we are currently trialling many different types of recyclable plastics and experimenting with alternatives like paper, to ensure you receive high-quality, fresh ingredients that are also sustainable for the environment.
Our most exciting achievement so far has to be our Eco Chill Box. It's an industry-first cardboard insulator that is recyclable – a massive step toward becoming more sustainable! This work is ongoing but be assured we are doing everything we can to make our own-label packaging recyclable as soon as possible.